INVESTOR ALERT: Class Action Lawsuit Against Jumei International Holding Limited Announced by Law Offices of Howard G. Smith

Law Offices of Howard G. Smith announces that a class action lawsuit has been filed in the United States District Court for the Southern District of New York on behalf of purchasers of the securities of Jumei International Holding Limited (“Jumei” or the “Company”) (NYSE:JMEI) pursuant and/or traceable to the Registration Statement and Prospectus issued in connection with the Company’s initial public offering on or about May 16, 2014, and/or purchasers on the open market between May 16, 2014 and November 20, 2014, inclusive (the “Class Period”). Jumei operates as an online retailer of beauty products in the People’s Republic of China.

The Complaint alleges that defendants made false and/or misleading statements and/or failed to disclose to investors that: (1) Jumei’s pre-IPO sales growth was partially driven by third-party vendors in its Marketplace services who were able to sell counterfeit products at a discount; (2) the Company was unable to sufficiently detect counterfeit products under the new government regulations for overseeing its online suppliers and penalizing counterfeit product sales, and would be unable to maintain its Marketplace services business segment without significant risk of penalties; (3) the Company’s revenues and customer acquisitions would slow dramatically and fall far short of expectations the Company had set for investors; and (4), as a result of the foregoing, defendants’ positive statements about the Company’s business, operations and prospects were materially false and misleading at all relevant times.

On November 19, 2014, the Company reported its unaudited financial results for third quarter 2014. According to the Company, for the quarter ended September 30, 2014, Jumei’s total gross merchandise value (GMV) grew by a disappointing 31.4% from the prior year, and gross profit as a percentage of total net GMV decreased to 22%, down from 25.9% in the same period of 2013, “primarily due to an increase in promotional activities, which led to relatively higher pricing discounts, as well as the higher value-added tax paid as a result of a shift from beauty product marketplace sales to merchandise sales.” On this news, shares of Jumei declined $2.91 per share, or 13%, to close on November 20, 2014, at $19.32 per share, on unusually heavy volume.

If you are a member of the Class described above, you have until February 10, 2015, to move the Court to serve as lead plaintiff, if you meet certain legal requirements. To be a member of the Class you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the Class. If wish to learn more about this action, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at 215-638-4847, Toll-Free at 888-638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at http://www.howardsmithlaw.com.