Ryder Names CP+B Advertising Agency of Record

Ryder System, Inc. (NYSE: R), a leader in commercial fleet management and supply chain solutions announced today that it has named CP+B as the company’s advertising agency of record. In this capacity, CP+B will be responsible for all marketing and digital communications across multiple platforms, as well as developing new brand architecture, handling all media planning and buying and helping drive new business growth.

“With last year’s launch of Ryder’s first advertising campaign in twenty years, we began reintroducing our brand to the marketplace and updating business leaders about the full breadth of fleet management and supply chain solutions Ryder offers today,” said Karen Jones, Executive Vice President and Chief Marketing Officer for Ryder. “We’ve been working behind-the-scenes for decades supporting the critical transportation and logistics functions of some of the world’s most respected brands. We’re not only elevating the visibility of our brand, but also making a compelling case for the advantages of outsourcing these functions to Ryder. We’re incredibly excited to be working with CP+B to find new and innovative ways to tell our story.”

CP+B has a proven track record of breakthrough integrated marketing both in the consumer and B2B arenas. Its global client list includes Kraft, Mondelēz International, Infiniti, Domino's Pizza, MetLife, Applebee’s, Charles Schwab, Fruit of the Loom, Turkish Airlines, The Miami Dolphins, Hotels.com and Best Buy. CP+B’s employees collaborate across eight worldwide offices in Miami, Boulder, Los Angeles, London, São Paulo, Gothenburg, Copenhagen and Stockholm with an office opening soon in Hong Kong. The agency is known for strategic thinking, breakthrough creativity and the ability to connect brands with culture. It is one of the most-awarded agencies in the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. No other agency has won more Grand Prix awards at the Cannes Lions International Advertising Festival in the past 15 years than CP+B. The account will be based out of CP+B’s Miami office.

“Ryder is an innovative leader in their industry and like all smart companies they’re looking for new and dynamic ways to connect with both their core customers as well as reach new ones,” said Jeff Steinhour, Partner and Vice Chairman of CP+B. “We’re thrilled to have the opportunity to partner with the Ryder team at such an exciting time in the company’s growth. It is especially fulfilling to be able to do it right here in Miami, the community where Ryder was founded more than eighty years ago."

About Ryder

Ryder is a FORTUNE 500® commercial fleet management and supply chain solutions company. Ryder’s stock (NYSE:R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index. Inbound Logistics magazine has included Ryder in its “Green Partners” listing for five years in a row. Ryder is a charter member of the NGV Fleet Forum and a member of the Department of Energy’s National Clean Fleets partnership. Ryder is also a recipient of the 2011 NGV Achievement Award. A member of the American Red Cross Disaster Responder Program, Ryder is proud to support national and local disaster preparedness and response efforts. For more information, visit www.ryder.com and follow us on Facebook, YouTube, Twitter, and on our Online Newsroom. Access Ryder’s Corporate Sustainability Report here.

Note Regarding Forward-Looking Statements: Certain statements and information included in this news release are "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current plans and expectations and are subject to risks, uncertainties and assumptions. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements including those risks set forth in our periodic filings with the Securities and Exchange Commission. New risks emerge from time to time. It is not possible for management to predict all such risk factors or to assess the impact of such risks on our business. Accordingly, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.