Research and Markets (http://www.researchandmarkets.com/research/bbf44t/mobile) has announced the addition of the "Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors" report to their offering.
This strategy report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios.
This report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios.
Three main considerations for operators and mPOS vendors are discussed:
- Operators need to position mPOS services so as to capitalise upon the potential demand from SMEs. This can be achieved by addressing, and focusing marketing messages on, the key challenges experienced by small business owners.
- mPOS device and service bundles are a particularly effective way for operators to provide these products to SMEs.
- mPOS vendors can achieve scale by partnering with operators.
Key Topics Covered:
- Executive Summary
- Partnerships with MPOS Vendors Are Good for Operators
- Operators' MPOS Bundles for SMEs Should Be Flexible yet Targeted
- Partnerships with Operators Can Increase the Reach of MPOs Vendors
- About the Authors
Companies Mentioned
- EE
- Ingenico
- iZettle
- Orange
- payleven
- Telecom Italia
For more information visit http://www.researchandmarkets.com/research/bbf44t/mobile
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Laura Wood, Senior Manager
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