Kochava Acquires InferSystems For Mobile Ad Optimization

 Mobile analytics provider Kochava is announcing that it has acquired Toronto-based ad tech company InferSystems, and it’s using InferSystems technology to build a product called the Kochava Optimization Beacon. As explained to me by Kochava CEO Charles Manning, the new product allows company to move beyond mobile measurement into optimization. In other words, an advertiser using… Read More