Google Expands Its App Promotion Business With “Universal” App Campaigns And New Media Partnerships
May 28, 2015 at 13:30 PM EDT
Google announced today a number of new tools and updates designed help app developers better promote their applications across Google’s own network, as well as measure ad performance across a broader set of networks and grow their revenue. One new product, called Universal Ad Campaigns, is being specifically aimed at smaller developers or those who are new to advertising with Google. Read More