The deal allows The Relevancy Group to focus on its growing Research and Advisory Services, including expanded coverage areas for Social, Identity Management and Relevancy Ring Buyer’s Guides. The Relevancy Group will continue to advise buyers of technology through its research and advisory services but will no longer be managing RFPs. The RFP process, from discovery through vendor selection, will be managed by Marketing Democracy via their quantifiable scorecard driven process. In the all-cash deal, Marketing Democracy acquires all of the assets and staff that formerly made up The Relevancy Group consulting practice. Marketing Democracy manages RFPs for some of the world’s largest brands.
“Chris and I are very pleased with the way this deal enables both businesses to continue to grow. Over the past few months, we have found it necessary to accommodate growth requiring focus on very different needs of our respective clients. This is a win-win for us, and for the industry in general,” said David Daniels, CEO and Founder of The Relevancy Group.
“This deal allows Marketing Democracy to fund our expansion in 2016. I am thrilled to build on the legacy methodology that I developed with David at The Relevancy Group and to help marketers find the best technology partners for their programs and budgets. 2016 is shaping up to be a big year for us,” said Chris Marriott, President and Founder of Marketing Democracy.
The two separate businesses will operate independently of each other. The deal is expected to close on December 31, 2016.
About The Relevancy Group, LLC | www.relevancygroup.com
Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and advisory services. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG publishes research on email, social, mobile, display, data management, digital marketing, Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe
About Marketing Democracy, LLC | www.marketing-democracy.com
Founded in 2015, the Marketing Democracy, LLC provides email marketers with a range of consulting services around vendor selection (RFPs), vendor migration, and email marketing optimization. Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to bid every year, the Marketing Democracy has unparalleled insight into the pricing models and services quality of the leading enterprise email and multichannel service providers.
Contact
David Daniels
***@therelevancygroup.com
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