Beige Market Intelligence sees "Wargaming vs Activision Blizzard, the Dawn of eSports" taking place

By: PRLog

April 12, 2016 at 08:54 AM EDT

LONDON - April 12, 2016 - PRLog -- The eSports market is something which no one can take their eyes off, yet is not getting the coverage that it should. Confusing? Let me explain. There was a point of time when the popularity of a sport could be identified by the number of sponsorships and prize money that were distributed. Football and soccer are two such sports that are a testament to this statement. The eSports market has come a long way in terms of prize money being distributed. A prize money figure of US$ 1 million is quite possible and is happening nowadays. Sponsorships for these events are also increasing with many big names such as Coca Cola and Pepsi being associated with these games. With all this taking place, one would imagine that any gaming or sports enthusiast would be aware of all eSport gaming events taking place, however this is not the case. In a recent survey, interest in eSport tournaments is on the rise, but what is lacking is the awareness of the same. YouTube and Twitch have done their part to increase the awareness and now it's up to the new players entering the market to do the same.

As of date, the market is pretty much dominated by Valve Corporation in terms of the prize money that was offered in 2015. The company has some of the leading games that are being played across the market, one such game is Dota 2. Apart from Valve Corporation, there are many more players that are there in line fighting it out for the coveted spot of being the undisputed ruler of the eSport industry.

Two companies in particular are, however, changing the landscape with their respective long-term strategies which, at the end of the day is what will define this market. Activision Blizzard in terms of prize money offered in 2015 did not make it to the top of the list, however the company managed to have the highest number of tournaments. Similarly Wargaming is also looking at a long-term strategy plan, especially with an investment of US$ 32 million since its inception in 2012. With high investments and tournaments leading to marketing and awareness of the tournaments, these two companies can be expected to turn the entire industry to their benefit.

Beige Market Intelligence believes that based on what these two companies have been doing over the years, that they are looking at the long haul, especially considering that the industry can become a multi-billion dollar industry in no time and can also possibly overtake or at least match traditional sports in terms of prize money and of course, coverage!

For more information on this please, check www.beigemarketintelligence.com.

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