Radiant InsightsMarket Research Report On “Wine Market in Europe” Technavio’s market research analyst predicts the wine market in Europe to witness a decline at a rate of around 0.62% during the forecast period. The falling production of grapes in Europe is the primary driver for the decline of the market.Deep Research on “Wine Market in Europe” The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine market in Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such as the US, China, and Argentina.
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Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this segment is expected to witness a decline in share during the forecast period. Siglo and Campo Viejo from Pernod Ricard are the most popular wines in this segment.
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Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48% during 2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with making a choice of the origin and ageing of wine suitable to them.
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