ComScore: Google’s Search Volume Accelerates In September, But Market Share Dips

Ahead of tomorrow's earnings announcement from Google, comScore just released its search market share figures for September. Google's overall share of search queries in the U.S. dipped from 63% in August to 62.2%. Yahoo and Ask (whose search is powered by Google) saw the biggest gains. U.S. Search Market Share (September, 2008) Google----------- 62.2% (down 0.8% from August) Yahoo------------ 20.0% (up 0.4%) AOL---------------- 4.0% (down 0.3%) Microsoft--------- 8.4% (up 0.1%) Ask---------------- 5.4% (up 0.6%) On the bright side for Google, both its annual and quarterly search query volume growth rates are accelerating. Year-over-year, Google's query growth was 38.6 percent, up from around 33 percent each of the past three months. (On a quarter-over-quarter basis, the growth rate was 35 percent). Wall Street will likely focus on this acceleration as a slight positive for the stock.
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