ComScore: Google’s Search Volume Accelerates In September, But Market Share Dips
October 14, 2008 at 20:20 PM EDT
Ahead of tomorrow's earnings announcement from Google, comScore just released its search market share figures for September. Google's overall share of search queries in the U.S. dipped from 63% in August to 62.2%. Yahoo and Ask (whose search is powered by Google) saw the biggest gains. U.S. Search Market Share (September, 2008) Google----------- 62.2% (down 0.8% from August) Yahoo------------ 20.0% (up 0.4%) AOL---------------- 4.0% (down 0.3%) Microsoft--------- 8.4% (up 0.1%) Ask---------------- 5.4% (up 0.6%) On the bright side for Google, both its annual and quarterly search query volume growth rates are accelerating. Year-over-year, Google's query growth was 38.6 percent, up from around 33 percent each of the past three months. (On a quarter-over-quarter basis, the growth rate was 35 percent). Wall Street will likely focus on this acceleration as a slight positive for the stock.