Fortune Columnist Stanley Bing Reminds Microsoft That He Was Here First

Whether you like the name Microsoft picked for its shiny new search engine or not, Bing has got tongues rolling and keyboards rambling . One of the funniest takes on this we've seen today comes from Fortune columnist and author Stanley Bing, who is 'moderately outraged' over the new name but is not considering legal action at this point. Sure, Bing's doing his best to get some free publicity out of the carefully planned preview of the new search engine, but his sense of humor is spot on, so enjoy the read.