Bing Travel Arrives

Microsoft this morning announced that it is rolling out Bing Travel , one of the verticals it's focusing much of its attention on when it comes to the recently unveiled "decision engine" the company set out to conquer market share from Google and Yahoo Search. Bing Travel, as we mentioned when we posted the first screenshots based on the Kumo preview, combines a lot of the airfare and hotel reservation tools from Microsoft's 2008 acquisition of Farecast with news and other editorial content from MSN Travel (in fact, travel.msn.com already redirects to the new search engine). Bing Travel is one of the initiatives that Microsoft is launching to differentiate Bing from traditional search engines which mostly provide information and links instead of tools that help visitors make more informed decision quicker.