Making Friends with Your Financial Fears
Posted on July 05, 2012 at 06:00 AM EDT
Bill, a new subscriber, recently wrote us this note: Dear Friends at PBL: You guys do great work and I'm a huge fan, but I have a question. I happen to believe that the good times are short-term, and that a day of reckoning, or prolonged austerity, is near at hand. So how do I protect the investments I already have? If it all hits the fan and we go into another downturn or worse, how do we Protect what we have, and If possible, grow our nest egg during the downturn? Bill is obviously afraid of losing the wealth he has... The fear of losing something you value is completely natural. And it is also healthy as long as the fear is not too great. But when fear is great - and I sensed that for this person it was - it can be destructive. Unbridled fear produces two negative responses: immobility and rashness. When you fear too much, you won't take the positive actions you suspect you should. When opportunities are presented, you'll shun them for fear of the potential dangers and downsides. Years ago, when gold was trading at around $500 per ounce, fear was the reason why so many of my friends and colleagues were afraid to invest in gold, despite my urging them to do so. It is the reason that many of my Palm Beach Letter readers are ignoring my advice to buy real estate now. It's important to remember that the major media are almost always wrong about investing. When prices skyrocket, they write stories about people making money. When prices drop, they write stories about people losing money. Most readers have a hard time disbelieving the major media. They wonder, "How could all of these pundits on TV be wrong?" So they stay on the sidelines, waiting for positive confirmation from their favorite newspaper or television channel. But that never comes until it is too late. Some investors who don't trust the major media are fearful too. They are persuaded by what they read in the alternative press about government debt and worldwide economic collapse. So they put all their money into gold or bury it in their backyards. And when gold soars, they are afraid to cash in and invest in the stock market. The end result is just as bad for them as for those who foolishly trust the mainstream media. I see how fear impoverishes people in the world of business all the time. Smart, hard-working people who want desperately to quit the nine-to-five routine and start their own businesses fail to do so because they can't get the threat of failure out of their minds. I spent 10 years writing books and essays on entrepreneurship and taught hundreds of thousands of people the secrets to business success. But only one in 10 was actually successful. When I met them at conferences and got to know them, the reason was obvious: They were simply scared. If you fear losing money too greatly, you will never implement the knowledge you gain. You may invest money in investment education - thousands and thousands of dollars over time - but you won't put the ideas you learn into action. Instead, you will do only the few things you are comfortable with. As a result, you will make no progress toward your wealth-building goals. So that's what I want to talk about today: How to make friends with your fear of losing money. To continue reading, please click here...