CEO Of International Speedway Corp. Lesa France Kennedy Outlines Daytona Rising

Lesa France Kennedy, CEO of International Speedway Corporation (NASDAQ: ISCA ), said that they would be investing $400,000 into Daytona International Speedway in order to transform it into a profitable year-round destination on CNBC's Squawk Box Tuesday morning. She went on to discuss the logic behind bringing in costumers