J.C. Penney To Make Private-Label Brands a Priority
December 13, 2013 at 14:59 PM EST
After two years of declining sales, shifts in top management and very public battles with activist investors, J.C. Penney (NYSE: JCP ) finally showed some signs of life during Black Friday. The company hopes to continue its momentum by eliminating or drastically reducing some of the high-profile brands that it