How "Cool" Makes For "Hot" Stocks

Shark Tank panelist Daymond John and Jim Cramer have compiled their second annual list of hot stocks for their Lifestyle Brand Index. Over the last year, the index has outperformed the Standard & Poor's 500 index (^GPSC), 34 percent to 18 percent. Already, Netflix, one of the coolest names, is soaring after hours on an earnings beat.