A Couple Of Thoughts About Apple’s MacBook Air ‘Stickers’ Ad

 Yesterday Apple released a new ‘Stickers’ ad for the MacBook Air. I found it interesting for a couple of reasons. Bangs and dents mean these things get used. It emphasizes the reliability of the MacBook Air by showing that some of them have scuffs and scrapes. It’s rare in that it shows Apple products in a non-retail-box condition. The only recent example I can find is… Read More