Handybook Rebrands As Handy In An Effort To Become Amazon For Home Services
September 16, 2014 at 09:00 AM EDT
Handybook’s has rebranded itself simply as “Handy.” The two-year old company, which provides on-demand home services via web and mobile app, wants to become the definitive brand in the category… and it believes that, when it comes to building a brand, shorter is better. Read More