Prudential Lifestyle Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Lifestyle Realty has joined the network and is operating as Berkshire Hathaway HomeServices Lifestyle Properties.

The full-service brokerage, one of the largest and most recognized names in Western North Carolina real estate, joins a growing list of affiliates that has transitioned to the network since September 2013. Berkshire Hathaway HomeServices now counts nearly 34,000 agents and 1,035 offices operating in 47 states.

“We have been looking forward to joining Berkshire Hathaway HomeServices – a brand inspired by one of the world’s most trusted and respected corporations – for a long time,” said President Bruce Alexander. “We know our affiliation will help us maintain our leadership position in the community and continue to grow and strengthen our services.”

Alexander said the brand is an ideal fit because Lifestyle Properties, which has maintained a strong presence in the Western North Carolina region since 2001, was founded on the same principles as Berkshire Hathaway HomeServices – trust, integrity, stability and longevity.

With their transition, Lifestyle Properties agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a robust suite of real estate tools and resources, in addition to the network’s professional education, business consultation and the exclusive Luxury Collection program that adds marketing clout for high-end listings. The platform includes powerful lead generation and a handy mobile app driven by the cleanest and most accurate real estate information available.

“The Global Network Platform will help us to provide the very best in service for our customers,” Alexander said.

Earl Lee, CEO of HSF Affiliates, welcomed the brokerage to the network. “Lifestyle Properties has built a solid reputation for excellence in serving the Western North Carolina market,” Lee said. “We’re proud Bruce Alexander and his team will be representing the Berkshire Hathaway HomeServices brand.”

Lifestyle Properties commemorated its transition this morning with ribbon-cutting ceremonies at each of its offices. Lee will join Lifestyle Properties management and agents tonight for a celebration at Biltmore Estate in Asheville. The brokerage’s new Cabernet and White yard signs are now appearing throughout the marketplace.

About Berkshire Hathaway HomeServices Lifestyle Properties

Lifestyle Properties is a full-service real estate agency with offices in Asheville and Hendersonville. The company was founded in 2001 on the principles of exceptional service through commitment and integrity. Visit www.bhhslifestyleproperties.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.