New Market Study, "Asian Speciality Drinks in South Korea", Has Been Published

Boston, MA -- (SBWIRE) -- 10/24/2014 -- The major brand within Asian specialty drinks, Pine Bud Drink Forte, was upgraded in 2013. The drink has been present in the country since 1995 and is a long-term steady seller. The main changes were an increased content of pine bud extracts and improved taste. The product is largely consumed as a refresher among salaried workers or college students who seek a mood change after long hours of work or study. Moreover, sales of the product increase significantly during the months of April to May, when yellow dust storms become prevalent in South Korea. The renewal increased the promotional exposure and interest in the brand and helped to increase sales in 2013.