Kitchener, Ontario. Ember World, a start-up toy company, launched its Indiegogo crowdfunding campaign on March 23, 2015 to fund the production of its first adventure doll and companion storybook. Adventure Dolls are a refreshing alternative to traditional fashion dolls, featuring realistic body proportions, actionorienteddclothing and accessories and an immersive adventure storyline.
Ember World founder Katie Nielsen explains:
“Young girls are enthralled with adventure, and love to imagine themselves as the heroes of their own stories. Now these girls can play with a doll that will encourage that adventurous spirit.”
When funded, Ember World will begin production of Ember, the first adventure doll in a series of five. Each doll includes an adventure story book that spins a tale of exploration and intrigue as Ember and her friends embark on grand adventures together.
In recent years, fashion dolls (such as Bratz® and Monster High®) have received much criticism for their inappropriate sexualization and narrow focus on fashion and beauty. Adventure-themed toys are typically marketed to boys and feature mostly male characters. Nielsen hopes to change this trend by offering young girls a doll that represents strong female characters at the center of exciting and daring adventures.
Nielsen explains: “I want to offer girls a doll that lets them play as their most confident and imaginative selves!”
For more information, contact Ember World below or visit the project here.
Distributed by CrowdfundingPR
Media Contact
Company Name: Ember World
Email: info@emberworld.com
Phone: +1 (226) 606-1434
Country: Canada
Website: http://www.emberworld.com/
