LOS ANGELES, CA / ACCESSWIRE / April 14, 2015 / As manufacturers of traditional toys lose ground to kid-friendly tablets, phones and drones, toy industry giants like Mattel, Inc. (NASDAQ:MAT) and Hasbro, Inc. (NASDAQ:HAS) have their work cut out for them as they scramble to stay ahead of the upstart electronics, mobile applications, and app-driven toy companies nipping at their heels.
One such company is Spiral Toys Inc. (OTC: STOY) who today announced the launch of an almost $10 million national advertising campaign introducing CloudPets, its premiere line of Bluetooth Smart-enabled, interactive plush toys.
The media campaign began on April 7th, and consists of 30-, 60- and 120-second commercials running on top-tier children's networks including Nickelodeon, The Cartoon Network, ABC Family and Disney XD, among others. The products will be sold over the phone and on the direct response site www.mycloudpets.com.
"Consumer demand for our original manufacturing run of CloudPets toys was overwhelming," said Spiral Toys president and CEO Mark Meyers. "With the launch of our overseas offices, we are primed to meet and exceed the present request and future orders to come. Spiral Toys is extremely well positioned for successful growth this year."
This advertising campaign is being funded by Spiral Toys' direct marketing partners and includes no equity component which means there will be no equity dilution to Spiral Toys or its shareholders.
While there's no true competitor to STOY's tech there are a few notable comparisons investors can look to as a barometer for Spiral's potential.
One of which is fellow teddy bear maker (the non-app driven kind), Build a Bear Workshop Inc (BBW). With a forward PE of just 17.75, Build-A-Bear Workshop is trading at a discount against the sector which has an average PE of 20.49.
Mobile accessory company ZAGG, Inc. (ZAGG) is up 135% over the last 18 months which tells us investors are not afraid to bid up the right opportunities.
Toys are big business and the industry is ever moving from more traditional toys to electronics and mobile apps. Investors looking to capitalize on this industry trend may want to take a closer look at Spiral Toys Inc. (STOY)
About Spiral Toys
Spiral Toys (STOY), a California based company founded by CEO Mark Myers a former senior executive with Disney and Sony, has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. STOY's mobile-connected entertainment platform connects physical items to today's top mobile devices creating a unique interactive user experience. STOY collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace.
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SOURCE: CapitalGainsReport.com
