Hunter kills bear with spear. Under Armour kills sponsorship. Internet rages
August 23, 2016 at 14:28 PM EDT
Back in June, Josh Bowmar posted a video of himself killing a black bear with a spear. He was clearly pretty stoked about his accomplishment, cheering “I drilled him perfect” as he dealt with the overwhelming jubilation of it all. Under Armour took action, and now it’s getting roasted for it.