SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Alan Schulman has joined the company as regional chief creative officer (CCO) for New York. Known both as a creative innovator and thought leader in the evolution of branded storytelling for new and emerging digital platforms and devices, Schulman joins SapientNitro in his new role here at the Cannes Lions International Festival of Creativity this week. He reports to Gaston Legorburu, worldwide chief creative officer.
“Alan was the perfect choice for this role because of his unique experience as a creative leader across a range of media, devices, and platforms,” said Gaston Legorburu, worldwide chief creative officer for SapientNitro. “He is extraordinarily gifted at telling brand stories, and his philosophy is aligned with our strong and growing global creative team. Alan will play a crucial role, as we build on the incredibly strong momentum that is establishing SapientNitro as the leader in storytelling for the digital age.”
Among his many recognitions, Schulman earned the distinction of 2011 Creative ALL STAR by OMMA Magazine and was deemed one of the “new wizards of digital” by the Interactive Advertising Bureau.
“SapientNitro is, hands down, the most compelling innovator in merging brand storytelling with technology and experience design excellence -- they are leading the way in connecting brands with consumers ‘in the moment,’” said Schulman. “For a large part of my career, I have been focused not only on ideas, but on idea realization. In SapientNitro’s Idea Engineers I have found kindred spirits, and a group of people doing more to change the way world works than anyone else I see in marketing, communications and commerce.”
Schulman served as creative director at McCann-Erickson NY, leading traditional advertising and branding for clients such as Coca-Cola and Sony, before deciding to expand into emerging media. In 2004, he co-founded Brand New World, a cutting edge creative shop that specialized in emerging platforms, including iTV, mobile, and digital out-of-home (OOH). The company attracted the attention of imc2, where he went on to serve as executive creative director in charge of digital programs and emerging media deployments for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle. He spent the next four years as founder and creative head of his own digital innovations company before joining SapientNitro this week.
Over the course of his career, Schulman has helped steward such noted integrated campaigns as myM&M’s “Faces” for MARS/Wrigley, Diet Coke’s “WEAR RED for Heart Truth,” Splenda Journeys™ branded content series for Johnson & Johnson, and more.
He serves as a member of the New York Media & Marketing Technologies Council and the Advisory Board of DPAA – the Digital Place Based Advertising Association. He is a former member of the New York Chapter of Board of Governors of the National Academy of Television Arts & Sciences (EMMYS), the 4A’s Advanced Television Committee, and the Agency Advisory Boards of TiVO, Tremor Video & The Interactive Advertising Bureau.
“Alan is a strong addition to Gaston’s growing team of creative visionaries,” said Sapient president and CEO Alan J. Herrick. “At SapientNitro, we are proud to be entrusted with leading some of the world’s most recognized brands and businesses to relevance in today’s opportunity rich digital environment, and are pleased that SapientNitro is attracting some of the most compelling creative talent around.”
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.