Research and Markets: Rightholders turn OTT: Sport - Cinema - TV Series: A Benchmark of OTT Services Launched by Major Rightholders

Research and Markets (http://www.researchandmarkets.com/research/lg9s5v/rightholders_turn) has announced the addition of the "Rightholders turn OTT: Sport - Cinema - TV Series" report to their offering.

This report spotlights premium content right holders' strategies to tap the new internet territories. It provides a benchmark of OTT services launched by major rightholders. The study also provides the analyses and conclusions on these OTT strategies in highlighting their drivers and hurdles: technology, regulation, consumption patterns. Finally, it addresses the question of viability of an exclusive OTT strategy for Sport, Cinema & TV series right holders.

Key Topics Covered:

1. Executive Summary

2. The premium video content rights economy

2.1. Premium content and services

• Premium content
• Premium services

2.2. Players in the premium content rights market

• Movie and TV fiction rights holders
• Sports rights holders

2.3. The premium content rights market

• The fiction rights market
• The sports rights market
• The impact of content rights in TV revenues

3. The OTT strategies pursued by premium content rights holders

3.1. Sports leagues' OTT services

• The NFL's OTT strategy
• The NBA's OTT strategy
• The major professional football leagues' OTT strategies
• The ATP World Tour OTT strategy
• Using a third-party platform: the example of Livesport.tv

3.2. OTT services for fiction catalogues

• OTT services from US studios
• Independent rights holders' services

4. Would transitioning to an 'everything OTT' model be viable?

4.1. A better share of the value for rights holders?

4.2. Is 'everything OTT' for premium content distribution viable?

4.3. The barriers to an 'everything OTT' solution

• Technical limitations to OTT transitioning
• A regulatory obstacle to transitioning to 'everything OTT': release windows
• Strategic threats to transitioning to 'everything OTT'
• Potential unwillingness of consumers to pay for individual offerings

4.4. Migrating towards mixed TV + OTT distribution

For more information visit http://www.researchandmarkets.com/research/lg9s5v/rightholders_turn