Research and Markets (http://www.researchandmarkets.com/research/9wfgx5/global_tequila) has announced the addition of the "Global Tequila Market 2015-2019" report to their offering.
The term organic is increasingly associated with good health and wellbeing. There has been an increase in demand for organic products across industries and markets. The alcohol industry is no different; the demand for organic tequila is also on the rise. Some organic tequilas certified by the United States Department of Agriculture include 4 Copas from La Quernada Distillery, Casa Noble from La Cofradia Distillery, and 3 Amigos by Casa Tequilera de Arandas.
According to the report, celebrity endorsements create awareness and enable consumers to better connect to a brand. George Clooney endorses his tequila brand, Casamigos. Rapper Sean Combs is the ambassador for the tequila brand DeLeĆ³n. Singer-actor Justin Timberlake is working with Beam on the relaunch of the tequila brand 901 as Sauza 901.
Further, the report states that agave prices are on the rise due to shortages in supply. This will affect the tequila industry during the forecast period. Over the past two years, prices have risen by 400%, from 3.63 to 18.18 cents per pound. This gap between demand and supply is one reason for the price increase.
Key vendors
- Beam
- Brown Forman
- Cuervo International
-
Patron Spirits
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
For more information visit http://www.researchandmarkets.com/research/9wfgx5/global_tequila
View source version on businesswire.com: http://www.businesswire.com/news/home/20151125005280/en/
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Sector: Tequila