Webinar: Marketers, Are You Paying Attention to Attention?

Zmags, the shoppable content company, will host a webinar titled, “Marketers: Are You Paying Attention to Attention?” on December 3 at 12 p.m. ET.

With a focus on tracking attention metrics, the webinar will highlight why marketers need to look beyond site visits and clicks to measure the success of their marketing campaigns. Marketers will learn what attention metrics are, which ones they should track and how leading brands such as the Financial Times, Upworthy and ESPN are using these insights to increase engagement and drive conversions.

In addition to the webinar, Zmags has published an eBook, What Are Attention Metrics?, which is available for immediate download.

About Zmags
Zmags, the shoppable content company, empowers retail marketing and ecommerce professionals to easily create and rapidly publish the engaging shoppable digital experiences that increase user engagement and conversions. The Zmags Creator and Publicator platforms enable these experiences without the need to write a single line of code. Over 1,250 of today’s leading companies, including New York & Company, Nike, Neiman Marcus, Marks & Spencer, Kate Spade, Pier 1 Imports, Ethan Allen, Ralph Lauren, Hugo Boss and many more, trust Zmags to help them instantly connect with their customers. The company is headquartered in Boston with offices in London and Copenhagen. For more information on Zmags, please visit www.zmags.com and follow the company on LinkedIn, Facebook and Twitter.

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