Roska Makes Strategic Acquisition of Mueller & Wister

Roska Direct Advertising today announced its acquisition of the leading e-business agency, Mueller & Wister, bringing a commanding new level of interactive capability to Roska’s new and existing clients.

According to Roska CEO, Jon Roska, “Mueller & Wister has a powerful foothold on the emerging trends in e-business communication and an ability to reach customers on levels that are uncommon in today’s more traditional approaches."

Mueller & Wister offers an extensive level of domestic and international business-to-business, high-tech and consumer communications knowledge. Their industry experience includes specialty gas and chemicals, insurance, finance, electronics and pharmaceuticals.

Mueller & Wister leverages the electronic medium, using technologies such as mobile wireless, hand-held, computers and online marketing programs that run themselves. They also focus largely on the emerging concept of Social Media Optimization – the delivering of advertising messages via electronic social media channels where targets aggregate. The comprehensive nature of this approach enables Roska to deliver ‘end-to-end’ solutions for the lifecycle of the product.

To see a short video of the acquisition in real time, go to www.roska.com.

To find out more about the Roska Marketing organization visit www.RoskaDirect.com, www.RoskaHealthcare.com and www.RoskaMuellerWister.com.