BDMetrics announced that Mollie Spilman joined the company as President on July 28, 2008. Mollie was also elected to the company’s Board of Directors. As President, Mollie will be responsible for overall company operations as the organization undertakes its next stage of growth and service to event owners and the communities they represent. She will report directly to BDMetrics CEO Rick Geritz.
Rick Geritz, BDMetrics’ CEO, stated: “Mollie has proven executive and leadership skills, along with a passionate commitment to clearly understand customer needs and deliver relevant products and solutions. Her experience and track record of success will accelerate the ‘game changing’ impact our technology platform is having on the tradeshow industry. Now, more attendees and exhibitors will benefit from the enhanced and measurable value of their tradeshow investments.”
Mollie remarked, “BDMetrics has spent the last four years building the most powerful B2B on line media platform in the industry. It has been used by over 3 million of the most qualified B2B buyers that attend tradeshows. The platform maximizes B2B exhibit performance and enables CMOs to extend their tradeshow reach and investment online – making it more targetable, measurable and accountable. I look at my new role as an opportunity to connect the existing BDMetrics technology with the way that I know CMOs buy media. We call this media ‘Event-Centric Media,’ which in essence combines the most proven online tactics with the power of the offline, face-to-face event -- taking the tradeshow industry as a whole into the Web 2.0 realm.”
Mollie has spent 17 years in the media business, most recently serving as the Chief Executive Officer of TidalTV, Inc., a revolutionary broadband television service currently in beta release. Her early efforts helped to secure $15 million in funding as well as partnerships with content providers such as CBS, National Geographic, Scripps Networks and more. Prior to TidalTV, Mollie served as Chief Sales and Marketing Officer of Advertising.com, a subsidiary of AOL, where she grew revenue significantly during her tenure. Her many achievements at advertising.com led to her being named the “Best Marketing Executive” by the American Business Awards and one of the Baltimore Business Journal’s “Top 40 under 40.” Mollie has also served on many industry councils including the Interactive Advertising Board of the Direct Marketing Association and the CMO Council of the Interactive Advertising Bureau. Mollie’s extensive experience also includes roles at leading media companies such as Discovery Communications, Meredith Corporation and Time Inc.’s PEOPLE Weekly, where she spent nearly seven years in marketing and sales development roles.
About BDMetrics
BDMetrics is the online technology partner to many of the largest and most successful tradeshows in the US – empowering their events with leading-edge technology called the “Event-Centric Media” platform. By combining the power of online with the face-to-face event experience, all tradeshow stakeholders significantly benefit. Tradeshow owners ensure a superior event experience while attracting and retaining more participants. The entire attendee experience is personalized around their specific needs and interests. And exhibitors at these shows can now efficiently target, engage and measure, with performance metrics, their tradeshow return on investment. BDMetrics, Inc., 5523 Research Park Drive, Suite 350, Baltimore, MD 21228-4664.
Contacts:
Jack Chalden, 703-852-3081
jchalden@bdmetrics.com
