WMS Launches Premium, For-Sale, Multi-Game Gaming Machine on Popular Transmissive Reels(TM) Platform

WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the launch of a new and innovative for-sale gaming machine based on the Companys popular and proprietary Transmissive Reels gaming technology platform. Featuring the capabilities of WMS unique Transmissive Reels technology, this new gaming machine is the industrys first mechanical reel product to offer a multi-game feature set, while also providing an exciting solution for bringing the advantages of networked, server-enabled gaming to mechanical reel products.

Utilizing WMS Hot Hot Super Jackpot® brand and popular bonusing feature, the new multi-game product addresses the growing industry demand for new, next-generation mechanical reel products. With the multi-game offering, casino patrons can choose from four different games, each with a unique pay table and bonusing. From clumped wild symbols to variable multiplying wild symbols, these WMS games provide a new entertainment experience for traditional mechanical reel players as they feature stunning visual graphics enabled by WMS patented Transmissive Reels technology which surround and overlay the spinning reels. By combining classic mechanical reels with this enhanced visual experience, WMS once again brings casino operators the ability to offer their patrons another differentiated entertainment experience.

Our innovative Transmissive Reels technology has developed incredibly strong player appeal and continues to generate high time on device and higher than house average coin-in for our participation gaming products. These attributes underscore the unique entertainment experience and benefits to casino operators of this proprietary WMS technology, said Orrin J. Edidin, President of WMS. With the launch of this new product we are expanding our for-sale product offerings while continuing to demonstrate execution against our multi-year product plan whereby we use our foundational technologies for server-enabled gaming in advance of the launch of networked systems. We believe that the unique aspects of these new games will generate a high return on investment for our casino customers.

Even as we roll-out this new, for-sale Transmissive Reels offering, our product development teams are preparing additional, exciting new Transmissive Reels games to be offered on a participation basis. The expansion of our industry-leading games, server-based foundational-technologies and continued market share gains of our mechanical reel games are important components of the revenue growth we expect to achieve in fiscal 2009 and beyond.

To see more of WMS other new and exciting products go to www.wms.com/gameroom/ or www.wms.com/secretHQ/.

TRANSMISSIVE REELS GAMING TECHNOLOGY

WMS innovative Transmissive Reels gaming platform combines the traditional player appeal of a mechanical reel slot machine with exciting video capabilities in one gaming device. Enabled by the enhanced power of WMS CPU-NXT®2 operating system, Transmissive Reels gaming products provide the action of authentic mechanical reels with the visually engaging play experience of a 3D, digital graphical interface. The robust video animation can occur around, over and seemingly interactively with the mechanical reels. By combining mechanical reel and video action, Transmissive Reels technology creates a nearly unlimited set of mathematical outcomes that sets new standards for players gaming experiences. Through the use of its video capabilities, Transmissive Reels technology also provides a viable and exciting solution for enabling the advantages of networked, server-enabled gaming in mechanical reel products.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, liquidity, pending regulatory matters and outcomes of contingencies, including legal proceedings, among others. Forward-looking statements may be typically identified by such words as may,will, should,expect, anticipate,plan, likely,believe, estimate,project, and intend, among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) a failure to obtain and maintain our gaming licenses and regulatory approvals; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) cancellation or modification by customers of new gaming machine or participation orders; (6) a software anomaly or fraudulent manipulation of our gaming machines and software; (7) a failure to obtain the right to use, or an inability to adapt to rapid development of new technologies; and (8) an infringement claim seeking to restrict our use of material technologies. These factors and other factors that could cause actual results to differ from expectations are more fully described under Item 1. Business-Risk Factors in our Annual Report on Form 10-K for the year ended June 30, 2008 and our more recent reports filed with the Securities and Exchange Commission.

WMS is engaged in serving the global gaming industry by designing, manufacturing and marketing video and reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is headquartered in Waukegan, IL. For more information, please visit www.wms.com.

Contacts:

WMS Industries Inc.
Bill Pfund, VP, Investor Relations
847-785-3167
bpfund@wms.com
or
Jaffoni & Collins Incorporated
Joseph Jaffoni or Richard Land
212-835-8500
wms@jcir.com

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