Kelly Kennedy Joins MBS as Senior Vice President of New Business Development

MBS, a premier provider of customer database marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced the appointment of Kelly Kennedy as senior vice president of Global Sales and Marketing.

Kennedy, who has a track record for implementing successful enterprise sales strategies for leading technology companies, will direct MBS’ global new business development initiatives for the company’s database, strategic, analytical and digital products and services. She will report directly to MBS president Lissa Napolillo.

“With the recent release of MBS’ Acclaim® marketing platform and the ability to deliver integrated products and services from across GSI’s Global Marketing Services division, MBS is uniquely positioned to help our clients deliver relevant, exceptional, and seamless customer experiences in a complex, convergent marketplace. I am confident that Kelly’s entrepreneurial instincts and team-building skills will turn this advantage into extraordinary sales success for our company,” stated Napolillo.

A seasoned professional with more than 20 years of experience managing national sales, marketing, and client teams, Kennedy joins MBS from Jigsaw, a division of Salesforce.com, where she served at vice president, Enterprise Sales and Business Development. Prior to Jigsaw, Kennedy spent eight years in sales at Merkle, most recently as senior vice president, leading the development of new business for enterprise technology and agency services in the Global 1000 market.

“A trusted partner of renowned brands such as Tiffany, Brooks Brothers, Polo Ralph Lauren, and Bloomingdale’s—some for more than two decades—MBS is highly regarded as an elite marketing services provider and industry thought leader. As the power in the relationship between marketers and consumers continues to shift to the individual, MBS’ core customer intelligence expertise, digital services capabilities, and customer-centric technology offer brands exactly what they need to succeed in today’s rapidly evolving marketing environment. I am excited to be part of MBS and GSI’s Global Marketing Services division,” said Kennedy.

About MBS

MBS offers a range of outsourced direct marketing services, including: strategic services for goal setting, measurement, and meaningful data identification and patterning; analytical solutions that help clients optimize marketing program response, revenue, and efficiency; customized database solutions enabling marketers to access a holistic view of a customer's multichannel activity; and customer data integration services, including merge/purge, address hygiene, and proprietary processes. MBS has longstanding relationships with many of the world’s leading multichannel retailers, including Tiffany & Co., Things Remembered, Bloomingdale’s, David Yurman, and Brooks Brothers. MBS is a wholly-owned subsidiary of e-Dialog, a GSI Commerce Global Marketing Services company. For more information, please visit www.mbsinsight.com.