Incisive Media Appoints e-Dialog to Unify and Automate Digital Marketing and News Communications across Global Publication Portfolio

e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced that international B2B publishing house Incisive Media has selected the company to optimize its digital marketing campaigns and news alerts. The two companies will implement a sophisticated digital marketing and editorial strategy to enable more effective customer communications across more than 100 global publications and events.

Jon Bentley, head of Digital Strategy and Development for Incisive Media, commented: “e-Dialog’s proven track record of working with news publishers was an important criterion in our decision. In addition, the company’s suite of services combined with deep data and content integration was a cost-effective solution to allow our marketing team to better understand our customers’ interests and preferences across all of our publications, leading to more relevant and timely marketing communications and effective editorial alerts. Further, we look forward to integrating additional channels, including mobile, into our digital strategy. This will provide a superior service to our readers and subscribers and create new revenue-generating opportunities for our titles, events and advertisers. It ensures the customer remains at the heart of everything we do.”

Incisive Media will self-deploy its campaigns by integrating e-Dialog’s comprehensive Precision Central suite of e-mail marketing applications with their existing technology systems to automate and simplify existing campaign and data processes. e-Dialog will also design, build and host an advanced preference centre to encompass all titles, allowing the publisher to gain a holistic view of the most up-to-date information about existing and potential subscribers. The companies will also implement a series of automated lifecycle trigger campaigns and real-time transactional messages. More than 100 Incisive Media users worldwide will implement editorial campaigns using e-Dialog’s News Publisher application, enabling greater automation of content generation and message deployment across Incisive Media’s broad portfolio of publications.

Corrina Murphy, account director, e-Dialog International added: “With the move to online media, traditional publishers are finding new ways to keep their content relevant and timely to ensure that their magazines thrive in the digital environment. Incisive Media, the 2010 AOP Digital Business Publisher, has the most respected portfolio of publications across a diverse range of sectors and we aim to help them find new ways to communicate and connect with their audience digitally as well as cope with the increasing demand for online breaking news content.”

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.