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Microsoft’s write-down and what ads are worth
By: MarketWatch
Posted on July 02, 2012 at 18:38 PM EDT
In writing off its $6.3 billion purchase in 2007 of Internet-advertising company aQuantive, Microsoft is adding another cloud to its money-losing online services and still struggling against Google, writes Therese Poletti.
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Google, Inc. Microsoft Corp Yahoo, Inc.
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