"As Seen on TV" Marketer Top Dog Direct Searches for Next Infomercial Hit

"As Seen on TV" marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct will be accepting applications from inventors interested in their Top Dog Search Party event held in Denver, Colorado, October 21st, those selected will have the opportunity to pitch the next "must have" infomercial product. Applications must be received by October 14, 2015.

Inventors selected to pitch to the Top Dog Direct team will receive an invitation to the event in Denver, which will be held on Wednesday, October 21st from 9:00am to 2:00pm. Only those inventors selected will be admitted to this Top Dog Search Party event. The Top Dog Direct team is looking for consumer products that are demonstrable, appeal to a mass audience, and solve a common problem.

"Top Dog Direct is excited to be on the search for new infomercial products," says Bill McAlister, president of Top Dog Direct. "This event will be an outstanding opportunity for new and more seasoned inventors to pitch their products for the chance for theirs to become the next hottest product on the market today."

Direct-response television, better known as infomercials, is a growing industry. An article in TheWeek.com noted that the U.S. market for infomercial products stood at $170 billion in 2009 and could exceed $250 billion in 2015. The television platform for selling these products is affordable and highly efficient for testing products and messaging directly to targeted consumer audiences.

The Top Dog Direct's team develops and finds new "As Seen on TV Products" and creates compelling short-form commercials to quickly bring products to market. There is no large bureaucracy at Top Dog Direct but instead the company functions as a team effort and is very selective in the products chosen in order to give infomercial products the highest probability of success.  

"If a product is meant to sell on television, Top Dog Direct will get it done. It takes a team to win in this business and our company is driven by this ideal," adds McAlister.

Top Dog Direct is credited with the successful development and innovative TV marketing formats for many of today's hottest "As Seen on TV" products including BeActive Brace, Sobakawa Pillow, Urine Gone, Stream Clean, Tag Away, and NightView Glasses. Products are also sold through major retail chains nationwide.

For more information about Top Dog Direct and their call for applications to the Top Dog Direct Search Party, email erica.tv@comcast.net or call 215-633-9801.

ABOUT TOP DOG DIRECT

Top Dog Direct, located in Trevose, Pennsylvania, is a joint venture of Media Enterprises Inc. and Plymouth Direct, and one of the most successful in the direct response television industry. The company is a leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct is credited with the successful development and many of today's hottest "As Seen on TV" products including BeActive Brace, Sobakawa​ Pillow, Urine Gone, Stream Clean, Tag Away, and NightView Glasses. Products are also sold through major retail chains nationwide. For more information about Top Dog Direct and their call for applications to the Top Dog Direct Search Party, email erica.tv@comcast.net. 

Sources

TheWeek.com - The lucrative secret behind infomercials