"Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution unveiled a partnership with Acxiom Company LiveRamp, a data on-boarding and matching organization.
LOS ANGELES, CA, July 29, 2015 /24-7PressRelease/ -- Using Marketing Evolution's ROI Brain and Impact Based Planning software engines, marketers receive in-flight optimization of their advertising based on the measured impact of exposure to each message in each media on brand perceptions, sales and other conversion metrics. Marketer partners are able to optimize in real time and execute the ideal media mix based on key KPIs across marketing tactics at the placement and creative level in digital and mobile. When the full Marketing Evolution platform is used, results pair detailed digital attribution across thousands of sites, programmatic segments, and geo-location selections with optimization across over 10,000 offline touchpoints covering every media. This is the most comprehensive online and offline optimization available.
Retail magnate John Wanamaker famously said, "I know half my advertising is wasted. Trouble is I don't know which half." This quote was more than a century ago, and Marketing Evolution CEO and founder Rex Briggs says that by matching the power of Marketing Evolution's optimization engine with the rich data sets held in LiveRamp, "Advertisers will be able to achieve the optimal return on investment so urgently needed to meet their bottom line, using best in class technology. This partnership is the evolution of more than a decade of work to get the right message to the right person, in the right media, at the right place at the right price." Briggs concluded, "Marketers can know what sticks, and they can know it while the campaign is running and there is still time to adapt. We are very excited about this partnership."
www.marketingevolution.com
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Marketing Evolution Will Act as a Preferred Measurement Partner for LiveRamp, Bringing their Understanding of Media Attribution to LiveRamp's Technology and Client Base
July 29, 2015 at 03:00 AM EDT
