May 20, 2008 at 16:15 PM EDT
Meeting of the Giants: Composition Index of the Top Advertisers and Publishers
The Top 50 Online Advertisers spent $294 million in February, according to TNS Media Intelligence. But how did they know where to spend it? Using Compete’s BehaviorMatch, we took a look at where prospects and customers of a few of the Top 50 spend time online. For the 5 advertisers below, we observed each [...]
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