(PRBuzz.com) February 28, 2012 -- Long gone are the days of "build it and they will come." Times are changing and with those changing times, comes a new level of expectation from renters. This is especially evident in the downtown Worcester area where we have developed in and around the old Bancroft Chrysler and Nissan Car Dealership. Our founder, John McGrail, is a true visionary, and therefore had the foresight to anticipate changing consumer behavior. As a result, we have focused our initiatives on meeting and exceeding the desires of the "new" apartment shopper. Today's renters are armed with information and competition is fierce, so in order to stand out and offer a product that would be considered attractive to potential renters, the value proposition needs to be overwhelming. I think you'll be surprised to hear about some of the most sought after accoutrements from today's rental market.
In today's new apartment market, many renters desire designer looks which include kitchens outfitted with granite countertops, dishwashers and built-in microwaves, (all in stainless steel) along with modern cabinetry and hardware to compliment the hard woods below. Hard wood floors make a statement, warm up space and are easier to clean than carpet, which used to be the apartment standard.
We are finding that prospective residents are looking for built-in amenities such as wireless internet. The young professionals and grad students we are seeing really appreciate the convenience. Dry cleaners, health clubs, all in close proximity are important. On sight storage, laundry and on sight, covered and secure parking are on many wish lists.
The number one thing we are seeing is the desire for on sight building managers who are able to respond to any maintenance issue within a timely manner, often within 24 hours. We are happy to oblige!
New developments are generally adhering to the implementation of green technology or initiatives in construction as well as in the lifestyle of their tenants. Offering recycling services, LCD lighting in common areas and energy efficient appliances all play a role and the developer benefits from the inherent cost savings. Many prospective renters are asking questions about the "green-ness" of the buildings.
A major trend in today's apartment market is the desire of the residents to have a sense of community and hospitality. We address this by adding common areas designed for social gatherings including lounges and roof top terraces. These spaces allow for residents to gather for social functions. Newsletters, communications via social media and offering complimentary morning coffee are ways developers and managers work together to promote a sense of community.
By listening to the renters and staying current with the changing behavior of the rental community, apartment living will continue to evolve. The bottom line is that in order to become a desirable community these days, developers must not only keep current but always be ahead of the curve. Quite simply, it boils down to value.
For more information, please contact Expose Yourself PR at 617-957-3868.