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Has Apple Fallen Out of Favor in the World of Product Placements?
Last summer during a protracted legal battle with bitter rival Samsung (PINK:SSNLF) the world learned a lot about how Apple (NASDAQ:AAPL) has been able to enjoy free publicity over the years thanks to carefully placed product placements in Hollywood movies.   According to testimony by Phil Schiller Apple’s global chief of marketing the Cupertino California-based company never pays for its products to be used by Hollywood stars in movies and television but it does “have a person who helps provide products to people that want to do that.”   "Apple won't pay to have their products featured but they ...
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