Twitter Taps Partner Data To Help Marketers Target Their Ads
March 05, 2015 at 12:59 PM EST
Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like “coffee buyers” and “cereal buyers.” The various social media platforms have done a lot of work to expand their ad programs beyond their core sites and apps, but of course it’s useful for data to flow in the direction too,… Read More