Media Alert: Rocket Fuel to Host Annual SXSW Event on March 16 Featuring Live Performances by The New Pornographers, Misterwives, and Real Estate

Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced details of its annual invite-only networking event at South by Southwest (SXSW) on Monday, March 16 in Austin, Texas. The event is designed to bring together stakeholders across the programmatic industry, including agencies, brands, partners, media, and analysts. This year’s event will also feature live music performances from The New Pornographers, Misterwives, and Real Estate.

When: Monday, March 16, 8 p.m.

Where: The Vulcan Gas Company, 418 E. 6th St.

Press and analysts interested in attending the event are encouraged to submit VIP Guest List requests to pr@rocketfuel.com.

To learn more about Rocket Fuel’s AI and Big Data-powered media platform, the company recently published a whitepaper highlighting the programmatic ad buying process entitled, “What’s Under the Hood of Programmatic?” which is available for free download at: http://info.rocketfuel.com/Under-The-Hood-Whitepaper.html.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.