Cisco is a worldwide leader in data-networking equipment and software. As a dominant player in this global market, the company is well-positioned to capitalize on increasing demands for sophisticated technology throughout an economically developing world. Cisco derives about half of its sales from the U.S. with the rest split between Europe and the rest of the world.
Cisco benefits from the increased use of next-generation network applications that span different types of signals, including video (e.g.,conferencing, Internet), sound, data, and voice. The use of these high-bandwidth applications is fueling the need for an industry-wide networking upgrade. Cisco provides IP-based routers, switches and related technologies which can support greater bandwidth and manage different types of applications. Its primary customers include enterprise companies (over 1,000 employees), small business (under 1,000 employees), and service providers for data, video, and communications. As a result, its business growth is highly tied to the overall health of the economy. Cisco has limited offerings to end consumers at this time.