PR Log - Apr 13, 2012 - Grape-Nuts and USA Cycling Announce Specially Designed Cereal Box
Colorado Springs, Colo. (April 13, 2012) – USA Cycling and Post Foods, LLC are excited to announce the release of a USA Cycling-branded Grape-Nuts cereal box. More than 7.5 million of the specially-designed boxes are scheduled to hit store shelves nationwide by the end of April.
Featuring images of USA Cycling Professional Road National Champion Matthew Busche (Wauwatosa, Wisc./Team RadioShack-Nissan-Trek) and track cyclist Dotsie Bausch (Irvine, Calif./OUCH Pro Cycling), the box offers training tips, how to find a club and information on how to get started in cycling.
“One of the most exciting aspects of our relationship and the activation with Grape-Nuts was their commitment to produce and distribute nationwide a USA Cycling branded Grape-Nuts box,” said USA Cycling President & CEO Steve Johnson. “This will add to the ever increasing high profile of cycling in the U.S. and sends a message of health and wellness that is associated with both Grape-Nuts and cycling.”
“We’ve already received a lot of positive feedback from our partnership presence at the National Championship Events so we cannot wait to propel the momentum with Grape-Nuts USA Cycling packages hitting store shelves this month,” said Sunny Ekmahachai, Senior Promotions Manager at Post.
“I am extremely excited to be on the cover of the Grape-Nuts box,” said Matthew Busche. “I am very happy and honored to help promote cycling in the USA with a great partner like Grape-Nuts. I hope that together we can promote USA Cycling and increase interest in the sport of cycling throughout the U.S. and the world. It excites me that Grape-Nuts is supporting a healthier lifestyle for people through healthy eating and exercise. I am glad USA Cycling has partnered with Grape-Nuts, and hope it is a fruitful relationship for years to come.”
It’s an honor to be representing USA Cycling and Grape-Nuts cereal,” said Dotsie Bausch. “Promoting health, smart nutrition and daily activity is the key to wellness and vitality, and Grape-Nuts exudes this in every way."
May is National Bike Month and Grape-Nuts would like to invite you to find an event in your area and get out and ride. A healthy lifestyle includes Grape-Nuts that fuels your bike to work or school every day.
Grape-Nuts, a heart healthy cereal power-packed with fiber and whole grains made by Post Foods, announced the official sponsorship of USA Cycling, the sport’s national governing body, in January. As an important part of Grape-Nuts’ sponsorship activation and its goal of sharing nutritional values, the box will highlight cycling’s healthy lifestyle.
Together, USA Cycling and Grape Nuts are geared up to raise awareness and provide motivation for healthy, active lifestyles in 2012.
About Grape-Nuts Post Grape-Nuts is a 100% natural, vitamin and mineral fortified cereal made from wholegrain wheat with barley. A half-cup serving of Grape-Nuts is an excellent source of fiber and provides 100% of your day’s whole grains. Developed by C.W. Post in 1897, the unique crunch, taste and texture of Grape-Nuts has timeless appeal and versatility, from breakfast to a recipe ingredient or even an ice cream topping. For more information, including recipes, please visit: http://postcereals.com/cereals/grape-nuts/.
About Post Foods, LLC Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1897. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles®, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostCereals.com.
About USA Cycling Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 70,000 licensees; 2,500+ clubs and teams; and 34 local associations. The national governing body sanctions 3,000+ competitive and non-competitive events throughout the U.S. each year, manages 17 national championship events and is responsible for fostering the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.