At its Create
the Web event, Adobe Systems Incorporated (NASDAQ:ADBE) today
unveiled an innovative set of tools and services to help designers and
developers more easily create beautiful websites, digital content and
mobile apps using the latest Web technologies, including HTML5, CSS3,
and JavaScript. During the keynote session, hosted by chief technology
officer Kevin Lynch, Adobe introduced Edge Tools & Services and
announced immediate availability of Adobe Edge Animate 1.0, Adobe Edge
Inspect 1.0 (formerly codenamed “Shadow”), Adobe PhoneGap Build 1.0,
Adobe Edge Web Fonts and a preview of Adobe Edge Code. Adobe also
demonstrated a sneak peek of Adobe Edge Reflow in anticipation of a
preview release expected by the end of the year.
Adobe also announced that the first release of Edge Animate, normally
priced at $499, will be made available for free in order to encourage
Web designers to create using the interactive capabilities of the modern
Web. Edge Animate has already proved a runaway hit with over half a
million preview downloads. Edge Animate and the other Edge Tools &
Services are available today with a free membership to Adobe Creative
Cloud™. Available with both free and paid memberships, Adobe Creative
Cloud is a hub for making, sharing and delivering creative work. Paid
members can download and install all Creative Suite® 6 desktop
applications, as well as other applications including Adobe Photoshop®
Lightroom® and Adobe Muse™. Membership also includes online services for
file storage, sharing, collaboration, and publishing to the Web and
mobile devices. To learn more about Creative Cloud, visit www.adobe.com/go/creativecloud.
“We are excited to put a powerful new set of HTML5 tools into the hands
of Web designers and developers and can’t wait to experience the
beautiful websites, digital content and mobile apps they’ll create,”
said Danny Winokur, vice president and general manager, interactive
development at Adobe. “We are passionate about enabling creative people
to do anything they can imagine with Web technologies, which is why
we’re contributing to the Web platform and making the Edge Tools &
Services available for free, including the first release of Edge
Animate.”
At the keynote, Adobe also outlined a number of recent contributions it
has made to the Web platform in cooperation with the standards and open
source communities. These contributions are helping to advance the Web
by making it a more expressive platform in key areas, including:
Layout: With CSS Regions and CSS Exclusions, Web designers and
developers will be able to create responsive magazine-like layouts on
the Web.
Foundational graphics: The proposed CSS Transforms specification will
make it easier for authors to apply geometric transformations to HTML
and SVG content consistently. The proposed CSS Compositing and
Blending specifications will give Web designers the option to use
blend modes they are already familiar with from Photoshop.
Cinematic visual effects: CSS Custom Filters, now available in Chrome
Canary, enables sophisticated visual effects, for a richer, more
engaging experience on the Web. Adobe also announced CSS FilterLab, a
new experimental tool for Web designers and developers to create their
own custom filters, available today at http://html.adobe.com/webstandards/csscustomfilters/cssfilterlab/.
Typography: Adobe has open sourced two beautiful new fonts used by
Edge Code and Edge Reflow – Source Sans Pro and Source Code Pro.
Adobe Edge Signals New Era of Tools and Services for the Modern Web
Built for Web designers who code and Web developers who value design,
Adobe Edge is now Adobe’s key brand for tools and services that can
create beautiful, mobile-ready content and apps with HTML, CSS and
JavaScript for delivery to modern browsers and mobile devices. The Adobe
Edge brand includes intuitive, task-focused tools and services that work
well individually, together and with other tools. They are built for
professionals who want to create visually compelling content with
productive tools that provide direct access to underlying Web
technologies and support a choice of frameworks. Edge Tools & Services
complement Adobe Dreamweaver® CS6, the market leading tool for
all-in-one website production, which today received a subscription
update that adds support for Edge Animate, new HTML5 tags and other new
features.
Edge Tools & Services include:
Edge Animate – A motion and interaction design tool that allows users
to bring animated content to the Web using HTML, JavaScript and CSS.
Edge Inspect – An inspection and preview tool that allows front-end
Web developers and designers to efficiently preview and debug HTML
content on mobile devices.
Edge Code – A code editor, built on the Brackets open source project,
optimized for Web designers and developers working with HTML, CSS and
JavaScript.
Edge Reflow – A responsive Web design tool to help users create
layouts and visual designs with CSS, the standard for styling HTML
content. A preview release is expected by the end of the year.
Edge Web Fonts – A free Web font service for using a growing library
of open source fonts on websites and in apps.
Typekit® – A service that gives designers and developers access to a
library of hosted, high-quality fonts to use on their websites.
PhoneGap™ Build – A service for packaging mobile apps built with HTML,
CSS and JavaScript for popular mobile platforms.
Pricing and Availability
Adobe Edge Tools & Services are available immediately as part of Adobe
Creative Cloud free and paid memberships. Following an introductory
period, Edge Animate is expected to be priced at US$499 for a perpetual
license, US$14.99 per month for a standalone subscription, and included
in a paid membership to Creative Cloud. Additional capacity for Edge
Inspect and PhoneGap Build is available via standalone subscriptions
priced at US$9.99 per month each and included with a Creative Cloud paid
membership. Typekit paid plans which include more websites, fonts and
page views are available for between US$24.99 per year and US$99 per
year, with the US$49.99 per year Portfolio Plan included in paid
membership to Creative Cloud.
Paid membership to Creative Cloud for individuals is US$49.99 per month
based on annual membership and US$74.99 per month for month-to-month
membership. Customers who own an individual license of any Creative
Suite edition or single product, version CS3 or later, are currently
eligible for an annual membership price of just US$29.99 per month for
their first year. Education pricing is also available. For more details,
visit www.adobe.com/go/creativecloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
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