traffic information | weather | web feeds| mobile
Silicon Valley
Part of the Bay Area News Group
  • Site
  • Web Search by YAHOO!
Home
News
Venture Capital
Personal Tech
The Valley
Hot Topics
Phones/Mobile
Social Networks
Green Energy
Security
Companies
Apple
Google
Facebook
Cisco Systems
Intel
Hewlett-Packard
Oracle
Yahoo
eBay
Gilead Sciences
Adobe Systems
Intuit
Netflix
Electronic Arts
Tesla Motors
Twitter
Zynga
SunPower
Solyndra
Kleiner Perkins
People
Steve Jobs
Larry Ellison
Eric Schmidt
Mark Zuckerberg
Carol Bartz
John Doerr
John Chambers
Paul Otellini
Vinod Khosla
Mark Andreessen
Ron Conway
Biz Stone
Elon Musk
Larry Page
Sergey Brin
Ann Livermore
Marissa Mayer
Sheryl Sandberg
T.J. Rodgers
Mark Hurd
columnists
gmsv
Special Reports
Venture Capital Survey
Salary Survey
Silicon Valley 150
Services
RSS Feeds
Mobile Edition
Widgets
Contact Us
Jobs
Advertising
Archives
Go to MercuryNews.com
Silicon Valley 150
Markets
Stocks
Mutual Funds & ETF's
Sectors
Tools
Overview
Market News
Market Videos
Currencies
International
Treasury & Bonds
Search InvestCenter
Recent Quotes
View Full List
My Watchlist
Create Watchlist
Indicators
Dow Jones Industrial Average
NASDAQ Composite
Standard & Poors 500
NYSE COMPOSITE INDX
Gold
Crude Oil
Ford Motor Company (NYSE:F) Stepping On Some Japanese Toes With New C-Max Hybrid Ad Campaign
By: Hotstocked.com articles
Posted on October 04, 2012 at 09:46 AM EDT
Henry Ford didn't need to pound on his competition to sell his product, partly because there was virtually no competition. It seems times have changed, though. In promoting their new C-Max hybrid-only wagon, Ford Motor Company ( NYSE:F ) are launching an advertising campaign that will air on CNN and will feature a two-dimensional animation. The animation will contain simplified line-drawings of a character, cruising in a C-Max and driving past a "rendering" of a Toyota Motor Corp. ( NYSE:TM ) Prius V wagon, Bloomberg says, while a voice-over praises the Ford car compared to the Toyota.[BANNER] The ad gets even bolder, with the voice-over stating that the C-Max has "lots more horsepower" than the Prius V and "bests" it in the miles per gallon metric. Ford have stated that their new car can pull 188 horsepower, 54 more than TM's Prius V. In the mpg department, the new Ford offering is rated at 47 miles or 76 kilometers per gallon, again outperforming the Prius V. Ford are putting out six different electric and hybrid vehicles this year and analysts call this company's move "spreading their risk". The company will have a lot of catching up to do with 51% of hybrid sales in the U.S. up until August being Toyota cars and only 4% - Fords, as per statistics from LMC Automotive. Considering the deep-rooted popularity of Toyota hybrids and the fact that Japanese automakers have restocked inventories following the earthquake and tsunami in 2011, it looks like Ford is facing a tough battle and is ready to openly duke it out with Toyota in a bid for customer favor. Ford's vision of the future relies heavily on fuel efficiency, which the company looks capable of achieving. The question is whether a sufficient number of people will prefer Ford's saver hybrids over Toyota cars and electric vehicles from Tesla Motors, Inc. ( NASDAQ:TSLA ). Again, according to LMC Automotive, C-Max sales in the 20-25 thousand unit range should make Ford happy. Ford inched a little higher in yesterday's trading session, closing 15 cents up at $9.94.                                                                                                           Advertisement   IMPORTANT FORD UPDATE : October 4th 2012 - F is making a chart pattern that has been seen 1,083 times since the year 2000.  55.59% of the stocks that have made this pattern went up over 8% on average in a 20 day period.  Watch the video to learn more about the probabilities of F stock moving up or down.                                                                                                   >>Click here to watch the video and learn more
Read More >>
Related Stocks:
Ford Motor Co. TESLA MTRS Toyota Motor Corp. ADS
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Telekurs USA
Postage Rates Bots go here
  • Terms of Use & Privacy Statement
  • Copyright ©
  • About our Ads
  • Find San Jose jobs
  • About MediaNews Group
  • RSS
  • About Bay Area News Group
  • Site Map

Media News Group