Adobe Marketing Cloud includes a complete set of analytics, social, advertising, targeting and web experience management solutions so marketers and advertisers can get from data to insights to action, faster and smarter than ever before. (Photo: Business Wire)
WHAT: Adobe executives talk about the Adobe® Marketing Cloud, a
service that puts everything digital marketers need in one spot. It
includes a complete set of analytics, social, advertising, targeting and
web experience management solutions so marketers and advertisers can get
from data to insights to action, faster and smarter than ever before.
Adobe is also launching
a provocative new campaign today about the Adobe Marketing Cloud in
major print and online media.
Adobe has a history of transforming business segments – from digital
imaging to digital documents. Today, Adobe is doing the same for the
marketing, advertising and publishing industries by unifying powerful
solutions in the cloud. Only Adobe can bring marketing and creative
teams together via the cloud, with the most comprehensive set of
solutions that help ensure marketers have everything they need in one
place. Adobe’s leadership team details how they are bringing this
marketing dream to life:
WHO:
Brad Rencher, senior vice president and general manager, Digital
Marketing business, Adobe, delves
into the Adobe Marketing Cloud and five key solutions that are
changing the way marketers drive big returns through digital marketing.
Ann Lewnes, chief marketing officer, Adobe, unveils a provocative
Adobe marketing campaign to dispel common myths holding marketing
back. Read
her blog on the “Metrics,
Not Myths” movement, including new consumer research about how
marketers are failing to engage consumers online. See
separate release.
This builds on a vision that chief technology officer, Kevin Lynch,
Adobe, has promoted since last year. See
Kevin’s blog which articulates Adobe’s cloud strategy and outlines
the Adobe Marketing Cloud vision based on major disruptions in cloud,
mobile and social computing and the opportunities these changes create
for businesses.
WHEN: October 24, 2012
WHY: Today’s marketers are harnessing technology and data to
promote their brands in new and creative ways, reach more customers, and
examine the impact of their campaigns in real time. With access to hard
data and powerful insights, marketers have an unprecedented opportunity
to help set company strategy, not just follow it. Marketers and
advertisers have never been more critical to business, and Adobe is here
to help ensure their success.
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