eBay (NASDAQ: EBAY), the world’s leading online marketplace, today
announced a new relationship in China with Xiu.com, a leading Chinese
online fashion and luxury retailer. Together, eBay and Xiu.com are
launching a new and fully localized online shopping experience, called
eBay Style that brings the very best of eBay to Chinese consumers,
particularly in fashion.
(Photo: Business Wire)
eBay Style (ebay.xiu.com), which launches today, will connect Chinese
online consumers to global products and brands currently being sold on
eBay.com. Through the partnership, Chinese consumers can access eBay’s
unmatched global selection, with Xiu.com being responsible for handling
all sales, logistics and customer service.
In total, eBay Style will include up to 5000 brands in apparel, handbags
and shoes, accessories, health and beauty and other lifestyle
categories. All products will be new and available from eBay’s most
trusted sellers.
Melanie Tan, vice president for eBay said: “Today, Chinese consumers are
increasingly coming to eBay and we have seen a 40% year on year increase
of goods bought by Chinese consumers navigating eBay.com in English. We
believe that in the future Chinese consumers will use eBay as a passport
to global Fashion styles, especially for leading women’s brands and
accessories, and menswear, because our broad selection of new, branded,
and designer merchandise will be unmatched in China.”
As well as providing the platform for eBay Style, Xiu.com will be
responsible for curating and translating the inventory from eBay with a
product search and browsing experience suited to Chinese consumers.
Xiu.com will also provide local returns and Chinese language customer
service.
George Ji, CEO of Xiu.com said: “Our mission is to bring the best of the
World to China, so eBay, with its global access, is an ideal partner for
us. Through our curation efforts, we also hope to introduce a new, more
inspiring buying experience to Chinese consumers.”
Ms. Tan added: “Our long term vision is to connect Chinese consumers to
global products and brands that they want and love in a seamless and
safe way. By partnering with Xiu.com we are able to surface our best
inventory to Chinese consumers, while providing a simple and easy
shopping experience.”
eBay will support the launch of eBay Style in China with a brand
marketing, public relations and social media campaign as well as new
smartphone and tablet applications.
eBay Inc. in China
eBay Inc. activity in China comprises an export business enabling
thousands of Chinese entrepreneurs to sell to a global customer base via
eBay’s platforms and PayPal’s payments solutions, a large development
center and a partnership with Xiu.com
to facilitate imports. Each year eBay and PayPal enables a multi-billion
dollar trade of products and services from Chinese entrepreneurs to
customers around the world. The Shanghai-based development center
undertakes critical innovation and infrastructure work that underpins
eBay Inc.’s global platforms. eBay Style provides Chinese consumers with
easy access to global brands and products they love and want from eBay’s
international sellers via Xiu.com.
eBay Inc. employs almost 1,500 people in China and supports thousands of
Chinese enterprises and their employees by enabling global commerce.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is a global
commerce platform and payments leader connecting millions of buyers and
sellers. We do so through eBay, the world's largest online marketplace,
which allows users to buy and sell in nearly every country on earth;
through PayPal, which enables individuals and businesses to securely,
easily and quickly send and receive digital payments; and through GSI,
which facilitates ecommerce, multichannel retailing and digital
marketing for global enterprises. X.commerce brings together the
technology assets and developer communities of eBay, PayPal and Magento,
an ecommerce platform, to support eBay Inc.'s mission of enabling
commerce. We also reach millions through specialized marketplaces such
as StubHub, the world's largest ticket marketplace, and eBay classifieds
sites, which together have a presence in more than 1,000 cities around
the world. For more information about the company and its global
portfolio of online brands, visit www.ebayinc.com.
About Xiu.com
Founded in 2008, Xiu.com is a leading online fashion and luxury retailer
in China. The categories offered on Xiu.com include apparel, shoes,
accessories, watches, bags, cosmetics and other fashion products. Xiu.com
is dedicated to bringing the best global fashion and lifestyle to China
and has become a major channel for both international brands’ entry to
China market and Chinese customers’ purchases of overseas fashion
products.
Through its B2C platform with solid IT support, Xiu.com
successfully presents overseas products in a way that is familiar to
Chinese customers. Xiu.com
provides one-stop shopping experience, with services ranging from
convenient payment methods, cross-border forwarding, home delivery,
unconditional return, customer relationship management, warehousing
management and marketing support, etc.
The headquarters of Xiu.com
is located in Shenzhen with approximately 800 employees. Investors of
Xiu.com include KPCB and Warburg Pincus.
web feeds
