Adobe
Systems Incorporated (Nasdaq:ADBE) today announced that registration
is now open for Adobe
Digital Marketing Summit 2013. The premier industry event will take
place in Salt Lake City, Utah at the Salt
Palace Convention Center from March 4-8, 2013. Summit 2013 will
convene thousands of marketers, advertisers, publishers, agencies,
analysts and developers across industries to explore how to create,
measure and optimize digital experiences, leveraging the Adobe®
Marketing Cloud to build brand loyalty and secure new customers.
Attendees can immerse themselves in up to four days of keynotes,
informative sessions, training workshops and networking opportunities
focused on strategies and best practices for optimizing multi-channel
analytics, online conversion, social and mobile marketing, audience
segmentation and advertising, and Web experience management.
Kevin Lynch, chief technology officer at Adobe, prepares to demonstrate the Adobe Marketing Cloud during a keynote session at Adobe Digital Marketing Summit 2012. Photo/Adobe, Susan Goldman.
Summit 2013 – The Leading Digital Marketing and Advertising Event of
the Year
Keynotes featuring Adobe executives, industry luminaries and analysts
will explore the latest trends impacting the digital marketing industry
and provide an outlook on what lies ahead. Summit 2013 will also include
a customer and partner showcase, opportunities for attendees to connect
with Adobe’s digital marketing experts, a Summit Bash with a surprise
headliner concert, receptions, and a world-class ski day.
More than 70 breakout sessions featuring leading companies and Adobe
digital marketing professionals will delve into analytics and reporting,
social media marketing, digital advertising, personalized customer
engagement, and maximizing digital marketing investments. Sessions are
designed to provide real-world skills development including demos, tips
and tricks, and tutorials on how to efficiently use Adobe Marketing
Cloud solutions. Registered attendees can sign up for sessions
within these seven tracks:
Digital Analytics (for Web Analysts, digital and mobile
marketers) – Hear from your peers and Adobe experts as they reveal
analytics principles, strategies and techniques for optimizing
performance of digital marketing campaigns by making online, social,
mobile, video and customer analytics data actionable. Web and business
analysts will learn how digital analytics can effectively identify the
most profitable strategies to serve customers, engage audiences with
compelling content, and determine the critical inputs to achieve
digital marketing success.
Web Experience Management (for content, digital and mobile
marketers) – Join Adobe’s experts, plus innovative marketers and
technologists from leading enterprises, to discover the latest
strategies and solutions for creating relevant brand and commerce
experiences. Discover new ideas, learn tips and tricks, and explore
the latest solutions for Web content and digital asset management that
will give you and your company a competitive edge.
Digital Advertising (for advertisers and publishers) – Gain
valuable insights on how to reach the right audience at the right time
with the right message across channels while maintaining your budget
and positively impacting ROI. Learn how to focus resources on the most
salient and impactful solutions in order to compete in the aggressive
advertising landscape.
Targeting & Optimization (for content and digital
marketers) – Obtain effective digital strategies for targeting
potential and existing customers. Ensure that their interactions with
your business are meaningful by creating connections with customers
that drive stronger engagement and higher conversion. The key to
digital success is accurate and effective data-driven targeting and
ongoing, disciplined optimization.
Social Marketing (for social marketers and community managers)
– Discover the latest trends, challenges, and how leading social
marketers are harnessing social media to improve ROI and extend
relationships with their customers. Social media marketing is the
fastest growing digital channel of 2012 and cannot be an isolated
marketing tactic. Social influences all marketing activity, and
businesses demand solutions that connect social activity to their
business results.
Marketing Innovation (for marketing executives) - Meet with
industry luminaries and innovative business leaders who are at the
forefront when it comes to marketing in the age of the digital self.
These speakers will share their expertise, vision and experience on
how to take digital marketing to the next level. Marketing Innovations
combines their leadership insights, marketing strategies and the
solutions that allow them to build the next generation of marketing.
Tech Labs (for developers) – Interact with Adobe's top
technologists who will share innovative approaches to measurement and
optimization across your digital marketing activities. Learn how to
capture data from unique new sources in video and social while using
Adobe APIs and SDKs to automate processes and leverage your data.
Developers will get hands-on experience at every lab and walk away
with code assets to implement in digital marketing initiatives.
Additionally, customers can take advantage of interactive workshops
offered by Adobe
Training Services (March 4-5, 2013), which will provide in-depth
training on specified Adobe Marketing Cloud solutions. Courses will be
available at a rate of $700 per one-day session and $1,400 per two-day
session. There is an option to sign up for Adobe Training Services
classes when registering for the conference.
Quote
Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe
"The role of marketing has never been more critical to business
success than it is today. Marketers, publishers and advertisers are
all striving to create the ideal experience for the consumer. Today,
this requires creating experiences in mere milliseconds as the
consumer traverses various digital channels and paths. This new
reality of marketing is driving the industry to think and do things
differently. Adobe's Digital Marketing Summit will be the place to
engage together as an industry and to advance the conversation. We
invite you to join us."
Register Now
Don’t miss Summit 2013! Register
today and take advantage of early bird pricing until Sunday, January
13, 2013. Loyalist pricing is also available for previous Summit
attendees until Sunday, December 16, 2012. Visit the registration,
pricing and accommodations page for more information about special
discounts and group passes.
Exhibits and Sponsorships
For information on sponsorships and promotional opportunities at Summit
2013, please send an e-mail to the sponsorship team.
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