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TV Ratings Are Bad. Have We Reached the Tipping Point?
By: Minyanville Headlines
Posted on November 21, 2012 at 15:00 PM EST
Recently I received several Wall Street research reports reviewing October TV ratings for the major broadcast and cable networks.  In a word the data is ugly. According to a note from Morgan Stanely’s excellent analyst Benjamin Swinburne broadcast nets were down 9% in October on a channel sharing (or CS) basis in primetime and down 12% for live-only all for Adults 18-49. Cable networks are gaining share but they don’t appear to be gaining viewers as the Top 40 nets saw C3 down 2% and live-only down 2%. Some of the numbers at broadcast are astonishing. Fox (NASDAQ:NWSA) is ...
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