NEW YORK, NY -- (Marketwire) -- 12/12/12 -- Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on AOL, Inc. (NYSE: AOL) and Yahoo! Inc. (NASDAQ: YHOO).
Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.
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AOL is one of the largest producers of quality digital content and one of the world's leading sellers of premium display advertising. The company reported global advertising revenue grew 7 percent in the third quarter, which was the sixth consecutive quarter of year-over-year growth. "We have positioned AOL for growth in 2013 and beyond with consumer and advertiser demand growing for our premium content and innovative products, video, services and ad formats." said Tim Armstrong, Chairman and CEO.
Yahoo! in July settled a patent lawsuit and forged a broad Internet advertising and licensing partnership. The new partnership expands on their existing deal by allowing the cross licensing of patents and collaborating on major events. Marissa Mayer, Yahoo!'s Chief Executive, in a recent interview stated that the company will begin focusing on mobile. "We have a terrific set of assets on the Web, they are all the things people want to do on their mobile phone," said Mayer in a Fortune Magazine interview.
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