With the first gaming app produced by OBJ Enterprises’ (OTCBB: OBJE)
joint venture with Source Street, LLC, entering beta testing before the
end of the year, the company anticipates a successful launch in 2013
that will capture a lucrative slice of the booming mobile gaming market.
According to recent figures by the mobile analytics firm Flurry, mobile
apps for Apple (NASDAQ: AAPL) iPhone and iPad as well as Google (NASDAQ:
GOOG) Android devices generated about $10 billion in revenue this
year—an incredible 80 percent of which came from gaming apps. In fact,
gaming apps dominate all other mobile categories, with users spending 43
percent of their app time on games.
“The incredible financial success of gaming apps in 2012 and beyond is a
tribute to the power of the ‘freemium’ business model,” said OBJE CEO
Paul Watson. “Mobile games are driving the growth in the
multi-billion-dollar global video game industry, and free-to-play apps
represent the most prolific sector in this new era of digital
distribution.”
Novalon
Games, the gaming developer founded by the joint venture of OBJE and
Source Street, is set to begin beta testing Phantasmic,
the first of two brand new iOS gaming apps scheduled for a 2013 release.
Gaming apps like Phantasmic give consumers free access to the
core of a game, but charge for virtual items and power-ups through
micro-transaction.
The game maker is also developing Wayfarers, a sophisticated
online roleplaying game, for release in the coming year as well.
Obscene Interactive is a division of OBJ Enterprises, Inc. that is
working to develop innovative products to service the
fast-growing social gaming sector alongside companies such as Glu Mobile
Inc. (NASDAQ: GLUU), The9 Limited (NASDAQ: NCTY) and Majesco
Entertainment Co. (NASDAQ: COOL).
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc.
(OTCBB: OBJE), is an emerging global developer of social gaming
applications. OBJE's cutting-edge technology platform enables its titles
to be accessible to a broad audience of consumers all over the world,
supporting multiple platforms for universal appeal. Obscene Interactive
is focused on delivering the best in social gaming solutions to the mass
market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: This news release contains forward-looking information within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
including statements that include the words "believes," "expects,"
"anticipate" or similar expressions. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that
may cause the actual results, performance or achievements of the company
to differ materially from those expressed or implied by such
forward-looking statements. In addition, description of anyone's past
success, either financial or strategic, is no guarantee of future
success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information
included herein for events occurring after the date hereof.
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