Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has
acquired privately held Behance, a leading online social media platform
that enables creatives to showcase and share their work. With over 1
million members, the acquisition of Behance accelerates Adobe’s strategy
to bring great community features to Creative Cloud, making it the
ultimate hub for creatives worldwide. Adobe® Creative Cloud™ is an
industry-defining shift in creative expression and inspiration, where
members can access Adobe’s world-class creative tools and services and
create, publish and share their work across devices, the desktop and the
Web.
“When we launched Creative Cloud earlier this year, we committed that we
would give members new value on an ongoing basis. Last week, we launched
new training features, file synchronization and sharing capabilities,
digital publishing services and significant updates to a number of our
tools, including Photoshop,” said David Wadhwani, senior vice president
and general manager, Adobe. “Behance will play a key role in Adobe’s
efforts to serve the creative world in the years to come and will
accelerate our efforts to enable a more open and collaborative creative
community.”
In the last 30 days, portfolios on Behance-powered sites have received
over 90 million views and today there are over 3 million projects hosted
on the Behance platform.
“We set out to connect the creative world and maximize the exposure that
creatives receive for their work,” said Scott Belsky, co-founder and
chief executive officer, Behance. “As creatives rely more on the social
Web for collaboration and opportunity, creative people and teams will
benefit from Behance's community features integrated into the creative
process. We're thrilled to join Adobe and empower creative careers on a
global scale."
For further details on today’s announcement visit David Wadhwani’s blog
and Behance’s blog.
As well as providing a showcase for creative work across industries and
disciplines, Behance also powers the portfolio display for thousands of
other websites around the Web, including AdWeek, Rhode Island School of
Design (RISD) and The Smithsonian National Design Awards. As Behance has
grown, it has evolved into more than a destination that creatives use to
forge connections. Behance has now become a place where creative
professionals also find work and market their unique skills. Adobe plans
to integrate Behance’s community and portfolio capabilities with Adobe
Creative Cloud, allowing members to seamlessly create content, seek
feedback, showcase their work and distribute it across devices.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995, that
are subject to risks, uncertainties and other factors, including risks
and uncertainties related to Adobe’s ability to successfully integrate
the Behance community and capabilities into Creative Cloud. All
statements other than statements of historical fact are statements that
could be deemed forward-looking statements, including statements
regarding: the ability of Adobe to retain Behance’s online community and
user base, to expand the Behance community globally, to deliver tools
and services required by the creative community, and other anticipated
benefits of the transaction to Adobe; any statements of expectation or
belief; and any statements of assumptions underlying any of the
foregoing. These risks, uncertainties and other factors, and the general
risks associated with Adobe’s business, could cause actual results to
differ materially from those referred to in the forward-looking
statements. The reader is cautioned not to rely on these forward-looking
statements. All forward-looking statements are based on information
currently available to Adobe and are qualified in their entirety by this
cautionary statement. For a discussion of these and other risks and
uncertainties, individuals should refer to Adobe's SEC filings. Adobe
does not assume any obligation to update any such forward-looking
statements or other statements included in this press release.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.